Before putting yourself to write, create the agenda of contents, where you establish the objective of the post, the keyword that you are going to work, the topic that more to deal with and possible holders.
What is the objective of the article? There are several objectives that we can set before writing a post. Improve the SEO positioning of a keywork , generate visits, increase the number of subscribers, generate quality links in other blogs, generate branding, obtain income … are just some of them. We can mark different objectives, as long as they are measurable and achievable.
What keywords are we going to work? In every article, one or more keywords must be worked on. It is, after deciding the objective, the decision you have to make before facing the blank post. Before, make sure that those keywords have sufficient search volume and do not have high competition. Focus on the long tail keywords that may be more profitable. The Xovi Suite SEO tool can help you.
Minimum extension: 1,200 – 2,000 words. Do not be afraid to write. The greater the extension, the better positioning, as long as the content is of value. If you have nothing to tell, better not write anything.
Includes links to other sites with greater authority. To enrich your article, reference other articles of greater authority, link them and inform their authors. I’m sure they thank you for sharing the article on their networks!
Includes optimized images and videos. It is convenient that you complement the articles with images, infographics or, if possible, videos. And do not forget to optimize them for SEO. How? Make sure the image is of the necessary size and weighs as little as possible. It is also important that both the file and the alt tag describe the image. If you opt for the video, the better. This will increase the time spent on the web, and Google likes that.
Encourage users to generate content. They are key to positioning! The comments in a post will help you to keep the publication updated, and improve your positioning.
Titles that awaken interest and hook words. A good headline will be key for users to click on your post in your social networks or search results. There are some terms ( “… in only 2 steps”, “definitive”, “easily”, “… what you had never been told”, “Beginner’s Guide” … ) always work. But be careful, do not disappoint. What you promise in the headline you must offer in the article.
Create internal links in the article itself. A good structure of internal links is key to improve the positioning of your website. Link the items together so that the juice between them . But beware, do not go crazy inserting links. It is also important that the anchor text of these is not the keyword that you are working on in the article.
Create highlights to share on Twitter. It is important that the body of the article include highlights. Holders that are attractive and encourage users to share it on Twitter. A pluging for it is “Click to tweet”. This will make it easier for users to viralize it.
The headers work properly. It is very important that you structure the content according to its importance through H1, H2, H3 … The Google spider likes it. It allows you to better understand the contents and improve the user experience.