TIPS THAT WILL ALLOW YOU TO SLEEP MORE CALMLY IF YOU ARE A BLOGGER

If your business model is based on your blog, it is advisable that you take all precautions. If it disappears, your project disappears with it. I remember the day they hacked my website. I wanted to die. Since then, I have hired an antivirus. It is not especially cheap, more than 200 euros a year, but I sleep more calmly.

securityUpdates . Always keep WordPress updated and all the plugins.
Install an anti-virus . I recommend Sucuri. The day your website redirects to an online store for adult products, you will understand the importance of antivirus.
Bet on a quality hosting , offering a good customer service and make backup copies on a daily basis.
Change the password frequently. How long have you not modified the password? Do not you remember? Then it’s time to change it. My advice is to contain numbers, letters and special characters.
It correctly manages the users who have access. Do not name all those who have access administrators. Depending on their functions you can name them administrators, editors, authors or collaborators.
Backup of the database. If your hosting does not periodically back up your database, it is convenient to install a good plugin.
Eliminate plugins that no longer contribute anything. Check what plugings you have installed. Those that do not provide any functionality, delete them.
Do not use as user “admin” . If this is your case. Create another user with a different user and transfer all the articles and pages to them, and then delete those users.

HOW TO BE A BLOGGER AND EARN MONEY

If you intend to get rich overnight, better dedicate yourself to something else. But it is true that with work, perseverance and more work you can earn a living as a professional blogger. The road is not easy. It’s very long, many years, and sacrificed, but I assure you it’s worth it. But how can you make money? Here I explain some formulas.

Advertising. Your blog, if you have visitors, is a good advertising platform, like any media. And the more you visit, the better. There are several formulas to earn money through advertising. One of them is Google Adsense , Google’s advertising platform, which allows you to insert third-party banners in your blog. Another formula is that, depending on your audience, establish different advertising formats (Banners, buttons, robapáginas …) and set the monthly rates for each.
Post sponsored A less invasive advertising format. It consists of publishing an article where you talk about a product of a certain brand in exchange for an economic or product remuneration. Both parties must obtain a benefit.
Own Products Many blogs create their own products ( online courses, templates, e-books … ). Premium content that, to be able to consult it, has to be purchased. Another type of product could be online counseling.
Customers. If your blog exposes your knowledge and experience, it is logical that many companies are interested in you and propose to collaborate with them or that you form part of their team.
Training. Positioning yourself as an expert, you will see how they begin to invite you to give talks, workshops, conferences … and once you start, they will call you from more places. The difficult is the first.
Membership. A good way to earn extra money is through affiliate networks. Many digital marketing tools offer this option. If a user registers in it through the link of the affiliate, he receives a percentage of the cost of acquisition of the same.

HOW TO GENERATE THOUSANDS OF QUALITY VISITS TO A BLOG

For thousands of users to be interested in your blog, the first step is to write articles. I’ve already explained how to do it before. And the second is to design strategies to attract quality visits, users who are really interested in your content, read it, share it, trust you, call you … Let’s see some of these strategies to generate quality traffic :

blogger trafficSEO positioning. Thoroughly optimizes each article as SEO. Yoast pluging will help you. Also, if you want, in the article “How to optimize an article for SEO” you can read how to get it to position quickly for the keywords that interest you. It is also interesting that from time to time you optimize and update old articles. It is a good formula to improve SEO and attract qualified traffic.
Facebook Ads. Every time I publish an article, I let it know my target audience – people interested in digital marketing – through Facebook Ads ads . In addition to generating quality visits, you will increase the number of fans and your personal brand.
Optimize old items When you started you did not know as much as you do now, hence the importance of spending the same time writing new articles as optimizing old articles. Check the extension, the headings, the goal, insert links to other articles, to the categories you want to boost …
List of subscribers. Subscribers are those users who visited your blog one day, were interested in your content and decided to leave your mail to receive your next articles. Create a subscription pop up using the SUMOME plugin and link it to the list of subscribers you have created in Mail Chimp. If you want to know more about this topic, I invite you to read the article by David Sotoro. He explains it very well.
Social networks. Share the articles in social networks: the blog fan page, discussion groups of your same theme, Twitter, LinkedIn, Google+ and even Instagram. Try different headlines and images to see which one arouses more interest. A tool that will help you with this is BlogsterApp .
Personal Brand . Work your personal brand. Do networking, attend events, courses, seminars … tell the world that you have a blog!
LinkBuilding The links coming from sites of the same theme or of great authority, for example, a news portal of your country or a university, as well as helping you improve your SEO positioning, will generate recurrent traffic. Keep this in mind and prepare a LinkBuilding strategy .
Create valuable content Without a doubt, the most effective way to generate traffic. Internet is full of garbage. With the commitment of Google to reward content, the network has been filled with content that, if it did not exist, would gain space. And users know this. The best formula to attract quality traffic to your blog is offering a different content, that provides information, that makes them think or entertain .

HOW TO WRITE THE PERFECT POST

Before putting yourself to write, create the agenda of contents, where you establish the objective of the post, the keyword that you are going to work, the topic that more to deal with and possible holders.

What is the objective of the article? There are several objectives that we can set before writing a post. Improve the SEO positioning of a keywork , generate visits, increase the number of subscribers, generate quality links in other blogs, generate branding, obtain income … are just some of them. We can mark different objectives, as long as they are measurable and achievable.
What keywords are we going to work? In every article, one or more keywords must be worked on. It is, after deciding the objective, the decision you have to make before facing the blank post. Before, make sure that those keywords have sufficient search volume and do not have high competition. Focus on the long tail keywords that may be more profitable. The Xovi Suite SEO tool can help you.
Minimum extension: 1,200 – 2,000 words. Do not be afraid to write. The greater the extension, the better positioning, as long as the content is of value. If you have nothing to tell, better not write anything.
Includes links to other sites with greater authority. To enrich your article, reference other articles of greater authority, link them and inform their authors. I’m sure they thank you for sharing the article on their networks!
Includes optimized images and videos. It is convenient that you complement the articles with images, infographics or, if possible, videos. And do not forget to optimize them for SEO. How? Make sure the image is of the necessary size and weighs as little as possible. It is also important that both the file and the alt tag describe the image. If you opt for the video, the better. This will increase the time spent on the web, and Google likes that.
Encourage users to generate content. They are key to positioning! The comments in a post will help you to keep the publication updated, and improve your positioning.
Titles that awaken interest and hook words. A good headline will be key for users to click on your post in your social networks or search results. There are some terms ( “… in only 2 steps”, “definitive”, “easily”, “… what you had never been told”, “Beginner’s Guide” … ) always work. But be careful, do not disappoint. What you promise in the headline you must offer in the article.
Create internal links in the article itself. A good structure of internal links is key to improve the positioning of your website. Link the items together so that the juice between them . But beware, do not go crazy inserting links. It is also important that the anchor text of these is not the keyword that you are working on in the article.
Create highlights to share on Twitter. It is important that the body of the article include highlights. Holders that are attractive and encourage users to share it on Twitter. A pluging for it is “Click to tweet”. This will make it easier for users to viralize it.
The headers work properly. It is very important that you structure the content according to its importance through H1, H2, H3 … The Google spider likes it. It allows you to better understand the contents and improve the user experience.

TYPES OF CONTENT FOR A BLOG

It is important that we vary the type of content of our blog. Your visits will be much more interesting. I will comment on some of the most common. If you want to add one more, you can do it as a comment.

blog content typesListings or check list. We are talking about compilation listings that, accompanied by “you did not know” type clips, capture the interest of your audience. An example: ” 50 social media tricks to improve your online marketing “. It is important to take into account the number of the list: 3, 5, 10, 25, 50 … “Round” numbers. Do not stay in 23 or 37.
How to or “How …” Are articles that provide a solution. The important thing is that we explain in detail and step by step how to do what we are promising. It is important from time to time to review this type of content, as it is very likely that with the passage of time things have changed. Also keep in mind that many times users use the formula “How …” to search for content. An example: How to make sweepstakes or promotions on the Facebook wall .
Collaborative articles . This type of article refers to those posts where different relevant authors contribute their point of view on a topic. This formula is interesting to let you know, because the collaborators will help you viralize it in social networks. And you, in return, provide them with a quality link to your site. An example: 8 social media experts explain how to generate engagement in social networks .
Tips or tricks It is not about explaining how to do something, but about telling a particularity of a videogame, a social or cooking network that your readers may not have known. They will help you position yourself as an expert on your topic.
Studies. A good recurring content analyze the analysis of trend studies or research about your area. Do not just copy and paste the press release that the source has released to the media. Read the study carefully and draw your own conclusions. Your readers await your critical vision.
Opinion articles. Why not give your opinion on some aspect of your topic? Some new or problematic of your sector can be the perfect excuse to write an opinion article and start an interesting conversation both in your blog and social networks.
Guest Posts . Guest articles are collaborations of other professional bloggers for your blog. It is a win-win strategy. You win a quality article, with which to offer content of interest to your community; and the author benefits from the visibility of your blog to be known. Many times this technique is used to generate linkbuiliding .
Series of posts. If a subject gives much of itself, instead of writing an article of 4,000 words, choose to create several serial posts: (I), (II) and (and III). This will generate interest and increase the time of visits to your blog, and this Google likes. But do not improvise, before writing the first one, prepare in the content agenda what you will talk about in the following ones, when they will be published, what keywords you will work …
Guides or manuals. The extended version of the “How …” Your extension should be larger and have to explain, in detail using images and graphics how to perform a task, for example, “how to plan step by step advertising campaign in Facebook Ads.”
Videos . If your thing is not to write, it’s more to talk to the camera, yours is the video-blog. Here the content is your embedded video from Youtube – never upload it directly -. However, it is convenient that you add the transcription of the video in the article itself to improve its positioning.

HOW TO FIND IDEAS TO WRITE A POST?

In his day in the post ” 6 ideas to inspire you before writing a post ” we saw different formulas to get ideas for writing a post. Today we are going to remember the most interesting ones and add some new ones. These are:

Google Analitycs. What are the items that work best? Observe in your web analytics what are the articles that most visits generate. Possibly 80% of your traffic comes exclusively from no more than 4 articles. And depending on them, write new articles that complement those posts.
SEO positioning. Do you need to push a keyword? If for SEO reasons you are interested in promoting a certain keyword, write different articles where you can work on that keyword from different approaches.
Response to the most frequent comments or doubts. If you participate regularly in forums in your sector, in addition to improving your personal brand , you will detect which are the topics that generate the most interest.
Ask your social networks. Your blog is designed for your community, and this is on your social networks. Ask them what issues they are worried about, what they want you to talk about or what topics they would like to know in more depth. The content on demand always works. They are waiting for you!
Form yourself. In any professional field it is very important that you are always aware of the news of your sector. Subscribe to similar blogs or trends, attend seminars, conferences, online courses, read books … Sure that all these new ideas come up for your blog.
Go for a walk with your dog. Many times the best ideas come when our mind is relaxed and we allow it to “think”. A walk with your dog, a shower in the early morning or a traffic jam are often exceptional sources of inspiration.

PREVIOUS ISSUES BEFORE BECOMING A BLOGGER

Being a blogger is not easy. It requires a lot of dedication and effort. Many are the blogs that are born every month, but very few that manage to survive at 6 months. If you are not willing to spend your Sunday afternoons sitting in front of the computer instead of drinking beers, you better not start. But if you are convinced that you want to be a professional blogger, congratulations! I assure you will not regret. If you take care of all the aspects of your blog, you will get as many visits as satisfactions. And if you do not believe it, start writing.

But before that, I want you to take into account some aspects before you start :

Time and desire. An article requires at least 4 hours of work. If you want to publish with a frequency of two articles a week, write accounts. It’s not just putting you to write. You have to find the sources, document, organize the idea, review what you have written, optimize it for SEO, disseminate it through different media, analyze the results …
The topic. What will the blog be about? If every day you are going to talk about a different topic, I doubt very much that you will achieve loyalty to an audience, unless the value is yourself, your point of view. Better focus on a topic and always write about it addressing it from different perspectives.
The hosting It is the virtual space where your blog will be hosted. My recommendation is that you always bet on a hosting hosted in Spain and that offers a good customer service. Personally I recommend Dinahosting or Raiola Network , but there are others equally recommendable. Of course, if you’re going to take this seriously, forget about 1and1 .
The Dominion. The domain is the gateway to your blog. My recommendation is that it be short, easy to remember, write and .es or .com. If it is a personal blog, choosing our name can be a good option. Although also, as in my case, if it is a thematic blog, you can opt for a naming related to the topic. Of the micasite type domains. blogspot.com better not even talk.
The configuration of the blog: Once the domain has been chosen and the hosting has been hired, it is a question of setting up the WordPress . Today most hosting platforms offer you the option to install WP automatically in three simple steps, without having to do it manually.
The responsive template . Bet on a simple design template and flat colors. If you do not know where to start, trust a web designer.
Google Analitycs. Although it’s hard to believe, I’ve often found a blog that does not have Google Analitycs. A blog can not be understood without knowing what happens in it. So, first of all, create a GA account and insert the code before the tag of your template.
The objective. What do you want to achieve with your blog? If it is getting rich overnight, I already commented before that this is not the way. If your goal is to create a personal brand, position yourself as an expert in a subject or boost the positioning of your website, go ahead, read on!

HOW DID THIS BLOG START?

This blog is the fourth I write. The first three died shortly after. Why? Because they lacked strategy. They did not have a clear objective, nor did they address a specific audience and publish content of low value. And this one you’re reading was the result of an “enlightenment”. Yes, as you read it. I was attending a community manager course back in 2010. And I thought: “If I want to tell the world that they are CM, what better way than to create a blog and position it in the top positions of Google by” Community Manager Valencia “. Said and done. I bought a domain, I asked a co-worker to design me as I could a logo and I got down to work. I knew that before me I had a great challenge, but I was sure that I would achieve it.

On September 12, 2010 I published the first article . That day he only had two visits. Mine from my house and another mine from work. But I was willing to work. Every Sunday and every Thursday he published an article. All simple, of no more than 400 words, the optimal extension for SEO at those moments. And little by little the users began to arrive. Then the first emails requesting collaborations, budgets, invitations to impart training … Until four years later it gave rise to my digital marketing agency !

WHY IS IT INTERESTING TO HAVE A BLOG?

If you have come this far it is because either you have a blog or you are thinking about getting started in this exciting world. But first, let’s see how you can help professionally and personally sit down to write an article every weekend without knowing if someone will be behind the screen willing to read it and share it.

Curriculum . There is no better way to expose your knowledge and experience than through articles where, with total freedom, you can share with other users interested in them your experience. If you have a blog, forget about the CV in pdf. Your blog is your best business card.

Personal brand. Building a personal brand will be the best way to differentiate ourselves from other professionals, be visible to companies, position ourselves as experts and move from “looking for work” to “being sued” ·.

Economic benefits. You’re not going to get rich overnight. If you pretend, better dedicate it to something else. But if you are constant, little by little you will see how it brings you economic benefits. How? If you keep reading I’ll explain it to you.

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